How Screenland's Popcorn Turned Into A Kernel of Collaboration

A few months ago, I had the opportunity to meet with Butch Rigby, owner of Screenland Theatres. Screenland is launching a line of new gourmet popcorn that will be released in Kansas City later this year and Butch and I were kicking around ideas. He talked about popcorn like you might talk about buying a new car--you know, the one you've always dreamed of. Listening to Butch talk about a passion project is always exciting and fun. I was fascinated by the history lesson I received (yes, popcorn actually has one).  In fact, just talking to him made me reflect on some of my favorite memories involving popcorn.  If you think about it, you'll probably have a few of your own.

Screenland is all about the details.  From the murals on the sidewalls to Rosco the robot opening the curtains, Butch always uses local artists to add finishing touches to his theatres.  Its those details that make movie-watching at Screenland a unique experience.  And so it follows that the brand for Screenland's new popcorn must adhere to the same recipe -- unique, exciting, engaging, different.

Somewhere in the mix of popcorn chatting, collaborating at Geek Night with my buddies Chris Morris & Albert Tong, and winning a rooster from a recent hackathon, an idea presented itself:

Brand Lab.  >> Queue the Back to the Future scene where Doc Brown hit his head on the toilet and drew the flux capacitor. <<

The idea behind Brand Lab in its simplest form is to connect local business with local creatives to build a local brand...in only 24 hours.  Brand Lab is a partnership that aims to take the hackathon concept and apply it directly to businesses in our community.  Businesses will receive direct access to local creatives. Creatives gain the opportunity to work on a real case study while showing off their skills and competing for cash prizes. The overall goal is to use collaboration to apply innovative applications of creative, design and technology to existing local businesses -- businesses that make our communities thrive.

Will it work?  We're going to find out.  Brand Lab for Screenland will be held the weekend of March 22nd (more info here: screenland.eventbrite.com or brandlabkc.com).  This is an open call for creatives of all types to help us build a local brand for Screenland's new gourmet popcorn.  Cash prizes, food & drinks provided, an evening movie break, milk & cookies at midnight, and even guest speakers like Danny O'Neill, founder of The Roasterie -- an amazing local business celebrating its 20th anniversary this year.

With a small idea that started just a few months ago, I've been overwhelmed by the support we're receiving.  From participants who are excited to groups like KC Design Core lending their support, guest judges like local rock star of all things social (and good friend) Ramsey Mohsen, mentors like Jon Kohrs with Stand Up for Good, the team at Local Ruckus giving us shout outs...and the list goes on.  This is why I love Kansas City -- people are always eager to collaborate and work on projects that benefit our community.

For more info on Brand Lab, checkout the website or watch the intro video with Butch Rigby below.  His passion is contagious -- you'll see what I mean.  And if you're intrigued enough, maybe you'll even signup to be a part of something really special.

If video does not appear, use this link: bit.ly/popcornvid

Screenland Brand Lab 24 Hour Branding Competition creative direction by Chris Lewman, production by KJO Media.

Local Love

LOCAL LOVE | I pride myself on trying to find unique gifts, especially for birthdays.  I love it even more when those gifts support local artists.

Earlier this year, I fell upon a story about two artists living in a cool space by the Plaza (full story here: At Home with Grace Townley and Spencer Lott).  Grace is the goddaughter of Fred Rogers (yes, Mr. Rogers) and Spencer is a puppeteer.  I was immediately intrigued so I visited his website (here) and shot off an email to inquire about a birthday project for my girlfriend.

What followed was truly one of the most fun projects I've ever worked on, and what Amanda now refers to as the "best gift I've ever given her." 

Spencer Lott is an artistic gem -- and he was a pleasure to work with.  He asked for photos, details about us, things we like to do, personality traits, etc.  From those, he successfully turned our family into funky finger puppets housed in a vintage airstream.  He also included a hand-drawn family portrait that included every single detail I'd given him. The outcome far exceeded my expectations.  Neither of us like to have photos of ourselves displayed in the house but we now consider this our family portrait and proudly display it on our mantel. 

If you're looking for a cool gift, check out Spencer's work at www.misterlott.com.  He lives in KC, but is happy to work with people out of state, too.  Whether it's a family of finger puppets or a stuffed animal for your kid, Spencer has ideas that remind you what gift giving is all about.

Do Something

"Do something for someone else."  

I was raised by an amazing mom who always encouraged spontaneous good deeds.  Small ways of helping others by thinking beyond yourself.  She planted this good deed seed with all of us at a very young age.  Throughout my life, I've heard the whisper of those words countless times: do something for someone else.  It's how the idea of Paint it Forward came to me three years ago.

I'm also a huge fan of Simon Sinek.  Over the past year, I've taken on several projects based on a question he posed during his 99% Conference Speech -- watch the whole 30 minute video (below), but for this portion Que up minute 18:49. Sinek asks, "What are you doing to help the person next to you?" 

Simon, my mom and I share a common belief that personal growth is even more profound and fulfilling when you build communities and relationships based on good will, expecting nothing in return. 

I'm a firm believer that big ideas or big moves start with crazy dreams.  I think this is why I love working with startups and small business owners so much.  That's where the magic is.  Most entrepreneurs start with an idea to fulfill a need that isn't being met the way they want it to be.

They dream of doing something.
Bigger. Better. More meaningful. Innovative.

Enter Jaime Lyon.  Jaime is my sister's best friend and I've known her since I was a kid.  If you've had the pleasure of talking to Jaime, you know how amazing her energy is.  It's infectious.  Jaime is someone who supported and encouraged my nerdy-artistic side when I was an awkward, tomboyish kid.  She made me feel normal.  Better than normal...accepted.  She knew I was different and took interest.  My earliest memories of her include small acts of kindness, encouragement and wickedly awesome support.  When you're young, you don't realize just how lucky you are to have someone like Jaime in your life.

Recently, Jaime made a career change.  After more than 12 years in the advertising business she  decided to refocus and do something she's always wanted to do.  In her words, "I want to motivate our youth to be confident, kind, positive and strong communicators. If you feel good you do good!"

How great is that?  Jaime is an artist and motivational speaker.  She paints colorful, imaginative,  original artwork for kids rooms, and she has amazing inspirational workshops in store for teens.  You can learn more about her on LinkedIn or visit her shop at etsy.com/shop/JaimeLyonArt.

I'm always honored to spend time with Jaime.  We learn from each other and our conversations seem to get better and better. Collaborating together, we were able to translate her vision into branding material.  In retrospect, to #paintitforward in this way is the very least I can do for someone who truly helped shape my inner artist from such an early age.  I can't wait to see what's next for Jaime.