Sunday, October 14, 2012
Who You Are
I was at a networking event recently when someone asked me the question, "What are you about?" Naturally, I started talking about what I love to do in a business sense. He stopped me and said, "No, I mean you...what are you about?"
Great question. Not everyone asks this question point blank. In fact, it's rare to be asked such a thing in these situations. But even when people ask what you do, they are really asking who you are. They are trying to gauge whether you're someone they want to stay connected with. As business professionals, we are conditioned to format what we do (not who we are) into a 1-minute elevator speech.
Think about the information that you lead with. It's not always about what you do. People want to connect with who you are.