Shark Week has now become the longest running cable event in history. 25 years of jaw gripping, bone chilling, crazy-number-ranking viewership.
I read a story last week that said the phenomenon began, like so many others, as an idea that was scribbled on a cocktail napkin (full story here). Just a couple of colleagues, a couple of beers, kicking around ideas about cool programming.
The best ideas always come about that way, right?
Here's to collaboration...and next year's weeklong event, of course.